Debunking Looksmaxxing Myths & Misconceptions
Here’s why “genetics are everything” is the biggest lie in looksmaxxing (and what you CAN control)
I used to blame my “bad genetics” for not looking how I wanted. That’s a lie. While genetics provide a baseline, we control SO much: body fat percentage (diet/exercise reveals bone structure), posture (transforms presence), grooming (haircut, skincare, neatness), style (well-fitting clothes), and even mindset (confidence is attractive). I transformed my appearance by focusing on these controllable factors. My friend with “great genetics” who neglected these looked worse than I did after dedicated effort. Genetics are a starting point, not a destiny; consistent effort on controllables makes the real difference.
The ONE looksmaxxing “hack” that’s actually a harmful scam (I tried it)
I fell for the “miracle fat-burning pills” scam. Ads promised effortless shredding with a “secret ingredient.” Desperate for quick results, I bought a bottle. All I got were jitters, digestive issues, and zero fat loss. The ingredients were just a mix of caffeine and unproven herbs. This harmful “hack” taught me a hard lesson: there are no shortcuts to genuine physique changes. Sustainable results come from consistent diet and exercise, not from scammy pills preying on insecurities. Always research, be skeptical of miracle claims.
My $0 experiment debunking the need for expensive “miracle” creams
Convinced “miracle” creams were a gimmick, I did a $0 experiment. For a month, my skincare was: cleansing with water, ensuring 8 hours sleep, drinking 3 liters of water daily, and eating clean. No expensive creams. My skin looked brighter, less puffy, and clearer than when I was using a cabinet full of pricey products. This debunked the myth that you need expensive topicals for good skin. Foundational health habits (sleep, hydration, diet) often have a far greater impact and cost nothing.
Stop Believing These 5 Fitness Myths: They’re Wasting Your Time and Effort
I wasted years on fitness myths. 1. “Spot reduction works” (e.g., endless crunches for abs) – False; fat loss is systemic. 2. “Lifting heavy makes women bulky” – False; it builds lean muscle and boosts metabolism. 3. “Cardio is the only way to lose weight” – False; diet is primary, resistance training preserves muscle. 4. “You need to feel sore after every workout for it to be effective” – False; soreness isn’t always an indicator of a good workout. 5. “More gym time always equals more results” – False; recovery and smart programming are key. Busting these myths made my training far more effective.
The “Looksmaxxing Is Only for a Certain Type of Person” Myth: BUSTED
I used to think looksmaxxing was only for conventionally attractive people aiming for perfection, or for a specific subculture. BUSTED. Looksmaxxing, at its core, is about self-improvement and presenting your best self, regardless of your starting point, age, gender, or features. It’s about optimizing what you can control – grooming, fitness, style, posture – to enhance your unique appearance and boost confidence. It’s a journey of personal betterment accessible to anyone willing to put in consistent effort, not an exclusive club.
How I Discovered Most “Overnight Transformation” Claims Are Fake
The internet is full of “overnight transformation” photos/videos. I used to believe them. Then I learned to spot the fakes: dramatic lighting changes, different angles, flexing vs. relaxed poses, water manipulation (dehydration for “shredded” look), and often, undisclosed use of photo editing or even PEDs. Real, sustainable transformations take months or years of consistent effort. Understanding these deceptive tactics helped me set realistic expectations for my own journey and stop chasing impossible quick fixes promoted online.
The Truth About “Natural” vs. “Synthetic” Skincare Ingredients (It’s Complicated)
The “natural is always better” skincare myth is pervasive. The truth is complicated. Some natural ingredients are fantastic (e.g., shea butter, green tea extract). Others can be highly irritating or allergenic (e.g., certain essential oils). Conversely, many synthetic ingredients (e.g., hyaluronic acid, ceramides, retinoids) are well-researched, highly effective, and safe. The efficacy and safety of an ingredient depend on its specific properties, concentration, and formulation, not just whether it’s “natural” or “synthetic.” Judging by origin alone is an oversimplification.
My Journey Debunking “Quick Fix” Diet Fads (And Finding What Works)
I tried them all: juice cleanses, cabbage soup diet, “miracle” fat-loss teas. They all promised quick fixes. The reality? Temporary water weight loss, followed by rebound weight gain and frustration. My journey led me to debunk these fads. What truly works for sustainable fat loss and looking good is a consistent, moderate caloric deficit achieved through a balanced diet of whole foods, adequate protein, and regular exercise. There are no magical shortcuts, only sustainable lifestyle changes.
The Underrated Power of Consistency vs. Chasing Extreme Trends
In my early looksmaxxing days, I’d jump on every extreme trend – crazy diets, intense workout programs I couldn’t sustain. Results were fleeting. I learned the underrated power of consistency with fundamentals. Consistently eating a balanced diet, doing moderate exercise regularly, getting enough sleep, and maintaining basic grooming habits yielded far better, more sustainable results than any short-lived extreme trend ever did. Boring but consistent beats exciting but sporadic every single time.
Why “More Is More” Is Often Wrong in Looksmaxxing (Skincare, Workouts, etc.)
The “more is more” mindset can be detrimental. Skincare: Using too many active ingredients or over-exfoliating can damage your skin barrier, causing irritation and breakouts. Workouts: Overtraining without adequate rest leads to injury and burnout, not better gains. Diet: Extreme calorie restriction can slow metabolism and lead to nutrient deficiencies. I learned that optimal results often come from a balanced, strategic approach – enough of the right things, consistently – rather than just piling on more.
The “You Need Surgery to Look Good” Myth: My Non-Invasive Success Story
The media often implies surgery is the only path to significant aesthetic improvement. My story proves otherwise. Through non-invasive methods – consistent mewing and good posture for jawline/profile, lowering body fat for facial definition, targeted exercises for physique changes, smart grooming, and well-fitting clothes – I dramatically improved my appearance. While surgery has its place, a huge amount can be achieved naturally with dedication and knowledge, debunking the myth that you need to go under the knife to look good.
How I Separated Bro-Science from Actual Science in Fitness and Nutrition
The fitness world is rife with “bro-science” (anecdotal advice passed off as fact). To separate it from actual science, I: 1. Look for claims backed by peer-reviewed research, not just “some guy at the gym said.” 2. Follow credible experts (PhD researchers, registered dietitians, certified strength coaches) who cite evidence. 3. Am skeptical of absolute statements or “one weird trick” claims. 4. Understand basic physiology and biomechanics. This critical approach helped me filter out misinformation and focus on evidence-based practices.
The Surprising Truth About “Alpha Male” Looksmaxxing Tropes
Many “alpha male” looksmaxxing tropes focus on aggressive dominance, specific physical ideals (e.g., hyper-masculine jawlines), or manipulative tactics. The surprising truth I found is that genuine attractiveness and presence often stem from authentic confidence, good social skills (like active listening), kindness, a well-groomed but not overly try-hard appearance, and good posture. Chasing an artificial “alpha” ideal often comes across as insecure, while cultivating genuine inner strength and positive interpersonal skills is far more impactful.
My Investigation into Pheromone Colognes: Do They Really Work?
Intrigued by claims that pheromone colognes could magically attract others, I investigated. I read scientific literature on human pheromones (which is still debated and inconclusive regarding strong attractant effects) and tried a couple of popular products myself. My conclusion: The primary effect seemed to be a placebo. Wearing any fragrance I felt good in boosted my confidence, which likely made me more approachable. There was no discernible “magic” from the supposed pheromones themselves. A good scent and confidence are the real attractors.
What I Learned About “Effortless” Beauty (It’s Never Truly Effortless)
The “effortless” beauty or style often portrayed in media is a myth. Behind every seemingly effortless look, there’s usually considerable effort: consistent skincare routines, regular exercise, mindful eating, careful grooming, thoughtful wardrobe choices, and often, good lighting and angles for photos. I learned that looking good consistently requires dedication and discipline. Embracing the effort, rather than chasing an illusion of “effortlessness,” made my own journey more realistic and achievable.
The “Perfect Body” Myth: How I Embraced My Unique Physique
I used to chase an idealized “perfect body” I saw online, leading to frustration. I busted this myth by: 1. Understanding that genetics, bone structure, and body type vary hugely. 2. Focusing on health, strength, and functionality rather than a specific aesthetic ideal. 3. Appreciating what my body can do. 4. Curating my social media to see diverse, realistic physiques. I embraced my unique build and worked on optimizing my best version, finding confidence in my own progress rather than an unattainable, externally defined “perfection.”
How I Stopped Falling for Influencer Marketing Gimmicks
Influencer marketing often promotes gimmicky products with exaggerated claims. I stopped falling for them by: 1. Being highly skeptical of “miracle” results, especially if tied to a discount code. 2. Researching product ingredients and reviews from independent sources, not just the influencer’s paid promotion. 3. Asking myself if the product aligns with proven principles or if it sounds too good to be true. 4. Remembering influencers are often paid to promote. Critical thinking and independent research are key.
The Importance of Critical Thinking in Your Looksmaxxing Journey
The looksmaxxing world is full of advice, some good, some bad, some harmful. Critical thinking is paramount. This means: questioning claims, seeking evidence, considering the source’s credibility and potential bias, understanding basic scientific principles, and not blindly following trends. Applying critical thought to every piece of advice or product recommendation has saved me time, money, and potential harm, allowing me to make informed choices tailored to my own needs and goals.
My Top 3 Looksmaxxing Products That Are Totally Overrated
Through trial and error, I found some products totally overrated: 1. Most “Detox Teas” or “Cleanses”: They usually just cause water loss or have a laxative effect, offering no real, sustainable benefits for looks. 2. Expensive “Anti-Cellulite” Creams: Cellulite is complex; topical creams rarely make a significant, lasting difference. Diet and exercise are more impactful. 3. Pore-Minimizing Primers that promise to “erase” pores: They can temporarily fill them, but true pore size is largely genetic and best managed with good skincare (like BHAs) and low body fat.
The Connection Between Unrealistic Expectations and Disappointment
Setting unrealistic expectations (e.g., “I’ll look like a model in 30 days,” “this one product will fix all my flaws”) is a surefire path to disappointment and quitting. I learned to connect expectations to reality by: understanding the science, appreciating that significant changes take time and consistent effort, focusing on my own progress rather than comparing to heavily edited ideals, and celebrating small wins. Realistic goals make the looksmaxxing journey sustainable and enjoyable, preventing burnout from unmet fantasies.
How I Learned to Identify Credible Sources of Looksmaxxing Information
To find credible looksmaxxing info, I look for: 1. Evidence-based claims: Do they cite research or well-established scientific principles? 2. Qualified experts: Dermatologists, registered dietitians, certified trainers, reputable scientists. 3. Unbiased perspectives: Are they trying to sell a specific product with their advice? 4. Transparency: Do they acknowledge limitations or alternative viewpoints? I’m wary of sources relying purely on anecdotes, making miracle claims, or promoting potentially harmful practices. Reputable forums and scientific journals are also good resources.
The “One Size Fits All” Looksmaxxing Advice That You Should Ignore
Looksmaxxing is highly individual. “One size fits all” advice should be ignored. What works for one person’s skin type, body type, genetics, or lifestyle might not work for another. For example, a skincare routine идеальный for oily skin could wreck dry skin. A diet that helps one person lean out might be unsustainable or unhealthy for another. It’s crucial to understand your own unique needs and tailor advice accordingly, rather than blindly following generic recommendations. Personal experimentation (safely) is key.
My Experience Trying a Viral (But Useless) Looksmaxxing Trend
I once tried a viral “jawline slimming mask” that promised a V-shaped face overnight. It was essentially a tight fabric contraption you wore. The experience: uncomfortable, slightly sweaty, and absolutely zero change to my jawline, even after a week of use. It was a classic example of a useless trend preying on insecurities with impossible claims. It reinforced my skepticism towards viral “hacks” and the importance of focusing on scientifically sound principles for actual, lasting improvement.
The Role of Patience and Long-Term Vision (Debunking Instant Results)
The myth of instant results is one of the most damaging in looksmaxxing. True, sustainable improvements – whether in physique, skin, or posture – require patience and a long-term vision. Building muscle, losing fat healthily, improving skin texture, or correcting posture takes months, even years, of consistent effort. Chasing quick fixes leads to disappointment. Embracing the journey and understanding it’s a marathon, not a sprint, is crucial for lasting success and a healthier mindset.
What “Healthy” Really Means in the Context of Looksmaxxing
In looksmaxxing, “healthy” shouldn’t just mean achieving a certain aesthetic. It means prioritizing sustainable practices that support overall well-being. For skin, it’s a healthy barrier, not just flawlessness. For physique, it’s strength, functionality, and a body fat percentage that’s healthy for you, not an extreme. True “healthy” looksmaxxing enhances your appearance as a byproduct of genuine physical and mental health, rather than sacrificing well-being for a superficial ideal.
The Connection Between Body Dysmorphia and Unrealistic Looksmaxxing Ideals
Obsessively chasing unrealistic looksmaxxing ideals, often fueled by social media, can be a slippery slope towards body dysmorphic disorder (BDD) – a preoccupation with perceived flaws. I learned to recognize this connection and prioritize mental health. This means focusing on health over perfection, celebrating progress, avoiding constant comparison, and seeking professional help if obsessive thoughts about appearance become distressing or impair functioning. A healthy mindset is paramount.
How I Filter Out the Noise in the Looksmaxxing Community
The looksmaxxing community can be noisy with conflicting advice and extreme views. I filter by: 1. Focusing on evidence-based information from credible sources. 2. Being wary of anonymous forums promoting extreme or unverified claims. 3. Prioritizing advice that aligns with overall health and well-being. 4. Ignoring overly dogmatic or gatekeeping voices. 5. Trusting my own well-researched judgment and what demonstrably works for me through safe experimentation. A critical, discerning approach is essential.
The “Beauty Standards” Myth: Defining Your Own Version of Attractive
Societal beauty standards are often narrow and ever-changing. Believing there’s one “correct” way to be attractive is a myth. I learned to define my own version of attractive by focusing on what makes me feel confident, healthy, and authentic. This involves enhancing my unique features, expressing my personal style, and cultivating inner qualities like kindness and intelligence. True attractiveness comes from owning your individuality, not conforming to an often unattainable or arbitrary external ideal.
My Journey to Understanding That Looks Are Only PART of the Equation
Initially, I thought looks were the entire equation for success and happiness. My journey taught me they are only part of it. While improving my appearance boosted my confidence, I realized that character, skills, relationships, purpose, and inner contentment are equally, if not more, important for a fulfilling life. Looks can open doors, but what truly matters is who you are beyond the surface. A holistic approach to self-improvement encompasses much more than just physical aesthetics.
The Psychological Impact of Believing Looksmaxxing Myths
Believing looksmaxxing myths (like “genetics are destiny” or “this one product is a miracle”) had a negative psychological impact on me. It led to feelings of hopelessness when genetics seemed unfavorable, or disappointment and self-blame when miracle products failed. It fostered unrealistic expectations and a cycle of chasing quick fixes. Debunking these myths and adopting a realistic, effort-based approach was crucial for my mental well-being and for making sustainable progress.
How I Research Product Claims Before Buying Anything
Before buying any looksmaxxing product, especially if it makes big claims: 1. I scrutinize the ingredient list (INCI) – are there proven actives in effective concentrations? 2. I search for independent, unsponsored reviews from multiple sources (e.g., dermatology journals, reputable beauty science blogs, diverse user reviews). 3. I check for any scientific studies supporting the claims (being wary of brand-funded studies). 4. I consider if the claims align with basic scientific understanding. This research helps me avoid wasting money on ineffective gimmicks.
The Surprising Looksmaxxing “Rules” That Are Meant to Be Broken
Many “rules” in looksmaxxing (e.g., “men shouldn’t wear X,” “you must follow Y routine”) are arbitrary. Some “rules” I found are meant to be broken (or at least questioned): rigid adherence to specific style trends if they don’t suit you, or overly prescriptive skincare routines that don’t account for individual skin needs. The most important “rule” is to understand the underlying principles, then adapt them to your unique self, personal style, and what makes you feel confident and authentic.
My Favorite Myth-Busting Looksmaxxing Creators and Resources
For myth-busting: Dermatologists on YouTube like Dr. Dray or Doctorly offer evidence-based skincare advice, debunking many product myths. Registered dietitians like Abbey Sharp tackle nutrition fads. Reputable science communicators in fitness (e.g., Jeff Nippard, Layne Norton) break down complex topics and debunk bro-science. Websites like Examine.com provide unbiased supplement research. These creators prioritize science and critical thinking over hype, helping navigate the misinformation landscape.
The Long-Term Dangers of Following Unproven Looksmaxxing Advice
Following unproven looksmaxxing advice can have long-term dangers: physical harm (e.g., from harsh DIY concoctions, extreme diets, improper use of tools), financial waste on ineffective products/services, and significant psychological distress (body dysmorphia, eating disorders, low self-esteem from chasing unattainable ideals or failed “quick fixes”). Prioritizing safety, evidence-based practices, and a healthy mindset is crucial to avoid these pitfalls and ensure the journey is genuinely beneficial.
What “Self-Care” Truly Means (It’s Not Just Face Masks and Bubble Baths)
“Self-care” is often marketed as indulgent treats. While face masks are nice, true self-care, especially in looksmaxxing, means: consistent healthy habits (sleep, nutrition, exercise), setting boundaries, managing stress, engaging in “inner work” (therapy, journaling), pursuing hobbies, and practicing self-compassion. It’s about the foundational, sometimes less glamorous, actions that genuinely support your physical and mental well-being long-term, enabling you to look and feel your best from a place of true health.
The Connection Between Authenticity and Resisting Harmful Trends
Harmful looksmaxxing trends often prey on insecurity and promote conformity to extreme ideals. Cultivating authenticity – understanding and embracing my unique self, values, and what genuinely makes me feel good – became my shield. When I’m grounded in my own authentic preferences and goals, I’m far less susceptible to chasing dangerous or unsuitable trends just because they’re popular. Authenticity fosters discernment and protects against the pressure to conform to potentially damaging fads.
How I Developed a Healthy Skepticism Towards “Too Good To Be True” Claims
My wallet and well-being suffered from believing “too good to be true” claims. I developed healthy skepticism by: 1. Remembering: If it sounds like a miracle, it probably isn’t. 2. Asking critical questions: What’s the evidence? Who benefits from this claim? Are there potential downsides? 3. Cross-referencing information from multiple, unbiased sources. 4. Prioritizing proven fundamentals over novel “hacks.” This mindset shift from gullibility to critical inquiry is essential for navigating the looksmaxxing world safely and effectively.
The “Masculinity” Myths in Men’s Grooming and Style
Men’s grooming and style are often plagued by outdated “masculinity” myths: e.g., “skincare is unmanly,” “caring about clothes is vain,” or that only certain rugged styles are “masculine.” I debunked these for myself. Taking care of my skin, dressing well in a way that suits me, and using appropriate grooming products enhances my confidence and presentation. True masculinity isn’t defined by neglecting self-care, but by self-respect, confidence, and authenticity, which good grooming and style can support.
My Top Tips for Spotting Misinformation Online
To spot misinformation: 1. Check the source: Is it a credible expert, a reputable organization, or an anonymous forum/biased site? 2. Look for evidence: Are claims backed by research or just anecdotes/opinions? 3. Beware of emotional language or urgent calls to action. 4. Cross-reference: Do other reliable sources corroborate the information? 5. Check for conflicts of interest: Is the source trying to sell you something related to their advice? A healthy dose of skepticism and these checks help filter out unreliable content.
The Power of Personal Experimentation (Safely!) to Find What Works for YOU
While debunking harmful myths is crucial, safe personal experimentation is powerful for finding what truly works for you. After researching, I might try a new (safe) skincare ingredient, a different workout split, or a style I’m curious about. I pay attention to how my body/skin reacts and how I feel. This individualized approach, grounded in safety and self-awareness, helps tailor general advice to my unique needs and preferences, leading to more personalized and effective looksmaxxing outcomes.
How I Focus on Progress, Not Perfection (Debunking the “Flawless” Myth)
The “flawless” ideal often portrayed online is a damaging myth. I focus on progress, not perfection. This means: celebrating small improvements, acknowledging that setbacks are part of the journey, and aiming for my personal best rather than an unattainable, airbrushed standard. This mindset shift makes the looksmaxxing process more enjoyable, sustainable, and mentally healthy. It’s about becoming a better version of myself, not a “perfect” one, which doesn’t exist.
The Best Questions to Ask Before Trying Any New Looksmaxxing Technique
Before trying a new technique: 1. What is the scientific evidence supporting its effectiveness and safety? 2. What are the potential risks or side effects? 3. Is the source of this information credible and unbiased? 4. Does this technique align with my personal goals and values, and is it sustainable for me? 5. Are there simpler, proven alternatives I should consider first? Asking these critical questions helps me make informed decisions and avoid wasting time, money, or compromising my well-being on unproven fads.
My Journey to a More Balanced and Realistic Approach to Self-Improvement
My initial approach to looksmaxxing was often extreme and perfectionistic. My journey to a balanced, realistic approach involved: embracing my genetics while optimizing controllables, prioritizing health over purely aesthetic (and potentially unhealthy) goals, understanding that consistency beats intensity, practicing self-compassion, and valuing inner qualities as much as outer appearance. This holistic and sustainable mindset has led to more genuine and lasting improvements in how I look and feel.
The Role of Self-Love in Debunking Negative Self-Perception Myths
Negative self-perception myths (“I’m not attractive enough,” “I’m flawed”) thrive in a vacuum of self-love. Cultivating self-love – appreciating my worthiness regardless of appearance, treating myself with kindness, and acknowledging my strengths – was key to debunking these internal lies. When I started from a place of self-acceptance and love, my looksmaxxing efforts became acts of self-care and enhancement, not desperate attempts to fix perceived inadequacies. Self-love silences the harsh inner critic.
How I Navigate Conflicting Advice in the Looksmaxxing World
The looksmaxxing world is full of conflicting advice. I navigate it by: 1. Prioritizing evidence-based information from qualified experts. 2. Considering the context – advice for one skin/body type might not apply to another. 3. Being wary of dogmatic “always/never” statements. 4. Experimenting cautiously (if safe) to see what works for my unique situation. 5. Trusting my intuition and critical judgment. It’s about synthesizing information and finding a personalized path, not blindly following one guru.
The Future of Looksmaxxing: Moving Towards Evidence-Based Practices
I believe the future of looksmaxxing is moving towards more evidence-based, personalized, and holistic practices. We’ll see greater emphasis on scientifically validated skincare ingredients and treatments, AI-driven personalized fitness and nutrition plans, and a deeper understanding of the mind-body connection (stress, sleep, gut health impacting appearance). There will hopefully be less focus on harmful fads and more on sustainable, health-first approaches to self-enhancement, supported by accessible technology and credible information.
My Non-Negotiable Principles for Avoiding Looksmaxxing Scams
To avoid scams: 1. If it sounds too good to be true, it almost certainly is (e.g., “lose 30 lbs in a week,” “erase wrinkles overnight”). 2. Be highly skeptical of “secret ingredients” or “ancient miracle” claims without scientific backing. 3. Research any product/service thoroughly from multiple unbiased sources before buying. 4. Never prioritize a quick fix over long-term health and safety. 5. Trust proven fundamentals (diet, exercise, sleep, basic grooming) over expensive, unverified gimmicks. These principles protect my wallet and well-being.
The Surprising Ways Mainstream Media Perpetuates Looksmaxxing Myths
Mainstream media often perpetuates looksmaxxing myths by: showcasing heavily edited images as “reality,” promoting quick-fix products through advertising, focusing on fleeting trends rather than sustainable habits, and often highlighting extreme or unattainable beauty standards. This can create unrealistic expectations and fuel insecurities. Being aware of these media influences and consuming content critically is essential for maintaining a healthy perspective on self-improvement and appearance.
How I Educate Myself Continuously to Stay Informed
The looksmaxxing landscape evolves. To stay informed, I: 1. Follow reputable scientists, dermatologists, dietitians, and trainers on social media and their blogs/podcasts. 2. Read summaries of new research on sites like Examine.com. 3. Occasionally delve into scientific papers on topics of interest. 4. Engage in (healthy, critical) discussions in well-moderated communities. 5. Remain open to new information but always filter it through a lens of critical thinking and evidence. Continuous learning helps me make better choices.
My Ultimate Guide to Becoming a Savvy Looksmaxxer (And Avoiding the BS)
To be a savvy looksmaxxer: 1. Prioritize Health & Fundamentals: Sleep, nutrition, exercise, basic grooming, good posture are foundational. 2. Be a Critical Thinker: Question claims, seek evidence, understand sources. 3. Focus on Controllables: Don’t blame genetics; optimize what you can. 4. Embrace Consistency & Patience: Real results take time. 5. Personalize Your Approach: What works for others may not work for you. 6. Value Progress Over Perfection: It’s a journey, not a destination. 7. Protect Your Mental Health: Avoid comparison, practice self-compassion. This approach avoids BS and leads to genuine, sustainable self-enhancement.